Press and brand
What F The Hours is, in words you can quote, and the logo, colours, type and product images ready to use. For anything not here, write to us.
At a glance
- What it is
- A web app for UK freelancers and sole traders: log the hours, turn them into invoices, keep expenses and mileage, and see what the tax year owes as you go.
- Who it is for
- People who bill for their time and do their own Self Assessment: designers, developers, writers, consultants, trades and anyone else working for themselves in the UK.
- Where it runs
- In any modern browser. The data is held in the Frankfurt, Germany region of the database provider; the Your data page has the detail.
- Price
- Free while the beta is open. The plans that follow are Starter at £3.99 a month and Pro at £8.99 a month.
- Who built it
- Its founder, a freelancer, in the UK. The business trades as a sole trader today and the pages here will name the limited company once it is registered.
- Status
- In open beta. No end date has been set, and none will be announced until it is certain.
Boilerplate
Three lengths, all in the third person. Quote them as they are or cut them down.
One line
F The Hours is a web app for UK freelancers that turns logged hours into invoices and keeps the tax estimate current all year.
Short
F The Hours is a web app for UK freelancers and sole traders. Log the hours as you work, turn them into invoices without typing anything twice, keep expenses and mileage at the HMRC rates, and see what the tax year owes before January. Built by its founder, a freelancer, and free while the beta is open.
Longer
F The Hours is a web app for UK freelancers and sole traders. It starts with the hours: log them by hand or with a timer, against a client and a rate, so every entry already knows what it earned. Invoices fill themselves from the log. Expenses, mileage at the HMRC approved rates and the home office allowance sit in the same account, in the categories Self Assessment uses, and the Tax page shows the estimate for the year with income tax and National Insurance separately. Self Assessment figures are mapped to the SA103 boxes, ready to copy into the return. It was built by its founder, a freelancer, after too many Januaries of spreadsheets and surprises. It runs in the browser, keeps its data in the Frankfurt, Germany region, and is free while the beta is open.
Logo
The file names say which surface each is for.
Using it
- Use the primary logo on white or paper, and the dark-surface version on navy or photography.
- Below 32 px, use the mark on its own.
- Leave clear space around it equal to the height of the F.
- Never recolour it, put it on a gradient, rotate it or animate it.
Colour and type
| Colour | Hex | Use |
|---|---|---|
| Navy | #0A101D | Headings and body text; the hero band; the mark. |
| Blue | #3C83F5 | The F in the mark; large highlights. Never body text on white. |
| Link blue | #1F5FD1 | Links and any blue text. |
| Teal | #2BD3BD | Money and success, in small amounts. Never text on white. |
| Paper | #F7F8FA | The page background on the public site. |
| Line | #E3E7EE | Hairlines and borders. |
- Bricolage Grotesque
- Headings and display sizes.
- IBM Plex Sans
- Everything else that is read.
- IBM Plex Mono
- Figures, tables and anything counted.
All three are open fonts on Google Fonts, so a mention of the product can be set in the same faces.
Wording
The few things we would ask of anyone writing about it.
- The name
- F The Hours, three words, each with a capital. The web address is fthehours.io.
- What to call it
- A web app for UK freelancers’ hours, invoices and tax. Not accounting software, and not a bookkeeper.
- What it does not do
- It does not file the return with HMRC, and it does not connect to a bank. The Self Assessment page gives the figures for the boxes; the filing is yours.
- The beta
- It is free while the beta is open. There is no end date, so please do not print one.
- The founder
- A freelancer who built the tool for their own admin. Interviews and questions by email; we reply to every message.